How AI Compass Labs handles the personal data you give us through this website.
AI Compass Labs is run by Arfah Farooq, who is the data controller for the personal data described in this notice. You can contact us about your data at hello@aicompasslabs.com.
When you request a free resource, such as our guide to the Compass Framework, we collect your name, email address and organisation, and your answer to the question about the AI or digital decision your organisation is facing. We also record which link or campaign brought you to the page, and whether you asked to receive updates.
We use MailerLite to store contact details and send emails, Airtable to keep our record of enquiries, and Netlify to host this website. Both act as processors on our behalf. We do not sell your data or share it with anyone for their own marketing.
We keep your details while you remain subscribed or for up to two years after you last engaged with us, whichever is later, and then delete them.
Under UK data protection law you have the right to access, correct or delete your personal data, to object to or restrict its use, and to withdraw consent at any time. Every email we send includes an unsubscribe link. To exercise any of these rights, email hello@aicompasslabs.com.
If you are unhappy with how we have handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.
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Last updated 12 October 2026.